About Us - Our Vision - Our Cattle
Integrity. Honesty. Values. Trust. Passion. Fun
We are Australian Fourth Generation Seedstock Producers and it goes back further than that in our ancestry, of breeding quality cattle & horses. What we do is breed Black Brangus Stud Cattle & have bulls, heifers & genetics available for sale. We are located about 35km from Rockhampton, Queensland, the Beef Capital of Australia! PLUS we own & run a custom designed Show/Sale Cattle preparation facility specialising in Bos Indicus & Bos Taurus cattle.
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We use the latest technologies to help us to add to the top end of our herd with AI, ET & IVF plus we continue to be on the look out for opportunities to purchase cattle that can add something to the mix and provide us with a different genetic line. We are not "pro or anti" any particular bloodlines from particular countries.... we are "pro" what works in the mix to breed the animals we are aiming for. We have found great performing genetics in a myriad of bloodlines and we have quickly culled any that won't perform - irrespective of the "hype" of what they should/could be. We believe in culling anything very quickly that doesn't sit with our direction - as it is much easier to nip it in the bud and remove potential issues than try and get it out of a herd later. Our cattle range from 38% Brahman upwards as we have a "secret" soft spot for Brahmans, and as we have been fortunate to base our herd on one of the founding Brangus Studs - Sunnyside we have the ability to provide a stable base to allow us to experiment with some of the top Brahman genetics in Australia. So when looking through our pedigrees there may be a few little surprises of what we like to use to get us to where we want to be in respect to these outstanding genetics to give us cattle that will thrive in Australian coastal conditions in a Cattle Tick area. Good Feet, Legs, Reproductive Soundness, Teet placement & numbers, carcase attributes, do ability, eye appealing - and one of Jeynsey's favourite quotes "bulls have to look like bulls and females have to look like females!!"
What makes Kraken Brangus tick. We love breeding Black Brangus Cattle. Focusing on Cow Families, Commercial "real world" market suitability, fertility & production. Plus we LOVE the comradery and satisfaction that comes with showing Brangus that are phenotypically pleasing to the eye. Lifes' to short to breed ugly cattle - that's why we choose Brangus!
Our cattle are educated with bikes, ATV, horses, people a menagerie of animals and are worked through the yards and are taught clear boundaries.
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We value greatly the advancements in data BUT we also believe you can't beat a "good eye" for cattle, with a great temperament and who do the job from a "real world" perspective.
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We live it, breath it, research it, travel for it, talk constantly about it, dream about it, we are addicted to improving our cattle and showing them to the very best we can. Whether it be our own Kraken Brangus or our client's cattle through JJ Fitting, we aim for the moon and love to push the envelope. #nothingdonebyhalves #weloveshowcattle #wetreatyourslikeourstoo
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We are a family who every day are grateful for being blessed for where we are, who we have in our tribe and what we look out to see each day. We've been up a few "dry gullies" and this has fuelled our passion even more for doing the things that we love and helping others to do the same.
We love encouraging youth into cattle and the show-ring and our children all hold special spots in the business. You may not see them inside the show-ring but they won't be far away.
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We LOVE being part of this industry where we enjoy being around great people. We are "black & white" in that we are open and honest in how we do business. Our data is accurate, our birth dates are spot on, our pedigrees are backed by DNA parent verification and we like doing business with people who share our passion and our values. We treat people how we like to be treated and we back what we say and do.
We do things in our unique way, not better than anyone else, just the way "we" do it ... we aim to breed and present our cattle and others, the best we can plus bring back the old school fun along the way #workhardplayhard and just to be kinder, be helpful, be better than yesterday......